“A generous slice of Switzerland is built into each one of our ballpoint pens.”
Prodir pens are still produced in their home region, the Swiss Italian part of Switzerland, Ticino. But what does their Swiss identity and origin mean to the brand?

Agency: studio CCRZ
Client: Prodir
Copywriter: Eckhard Sohns (comunicAzione)
In collaboration with studio CCRZ and Studio 9010